This exchange signed soccer legend Andrea Pirlo as global ambassador to celebrate sixth anniversary
A crypto exchange is celebrating its sixth anniversary in style by announcing a high-profile collaboration with a footballing great. CoinW, a major cryptocurrency exchange, has announced a new partnership with Andrea Pirlo, a renowned soccer player. There are plenty of similarities between the worlds of sports and crypto. Both have passionate supporters and vibrant communities — striving to achieve excellence. Each industry takes pride in innovation, doing things differently, and achieving ambitious milestones. Because of this, it’s little wonder that these two worlds have become entwined — with crypto firms serving as high-profile sponsors in major sporting events. From the Super Bowl to Formula 1 and the Premier League to UFC, the logos of major trading platforms are emblazoned on arenas, kits and fan tokens. But this does little to communicate the values and ethos of a crypto business — and introduce them to millions of new people. A trusted face, on the other hand, can be instrume...