Comic-Con guru says storytelling is the key component for successful NFT projects
Kumite NFT founder Gareb Shamus chats with NFT Steez about how NFT projects can engage with their respective communities through storytelling. NFT Steez , a new weekly Cointelegraph podcast exploring nonfungible tokens and Web3 project s, spoke to Comic-Con legend Gareb Shamus about how he has used storytelling to build engagement and a “maker world” that grows and strengthens communities. What started off as a newsletter about comics — Shamus’ passion project — ultimately became known to the world as Wizard magazine. According to Shamus, Wizard was an outlet where he could “create a voice” and share with his friends the things he had discovered that excited him. Shamus touched on the importance of building elements of engagement and not limiting creativity within communities to further “unite them around what they love.” More importantly, he explained how building engagement allowed him to reach billions of people around the world in a way that made it “fun to be a fan of culture.” ...