NFT News by Thebittimes.Com

The digital asset market downturn that started the current crypto winter is negatively affecting search spending, Google has acknowledged. Ad growth in the third quarter fell to a low seen only once in almost a decade, the tech company revealed this week. With Fewer Crypto Ads, Google Registers 6% Ad Revenue Growth in Last Quarter Online advertising giant Google has partially blamed a slowdown in revenue growth on decreasing ad spending by financial firms, including those working with crypto assets. During parent company Alphabet’s earnings call on Tuesday, Google’s Chief Business Officer Philipp Schindler admitted to witnessing reduced search spending during the third-quarter and elaborated: For example in financial services, we saw a pullback in the insurance, loan, mortgage, and crypto subcategories . In a report quoting the executive, CNBC noted that the with an overall ad growth of 6%, the three-month period was Google’s weakest among all quarters since ...

Through its recent collaboration, Google demonstrates its support for crypto currencies. Crypto adoption has been on the rise among global nations. Several industry giants are also tapping into the potential of web3. Earlier this year, the team at Google unveiled that they were building a team to provide services for blockchain developers. The tech giant previously held a pessimistic view of the cryptocurrency sector since it would not allow crypto advertisements on its platform. Google, however, disclosed in June of last year that it was revisiting the policy and would start to enable them. Early this year, the Google Cloud division also disclosed that it was assembling a team to assist its clients in meeting their crypto currency needs. The business said that it was investigating how clients might pay with crypto currencies. Google stated on Tuesday that it would tie up with Coinbase to allow crypto payments for cloud services. BREAKING: Google partners with Coinbas...